Chen will oversee expansion of the wholly-owned IMAX subsidiary in the greater China region, reporting to the board and IMAX chairman and CEO Rich Gelfond.
IMAX China’s executive team will report to Chen. IMAX veteran Don Savant has been promoted to president of theatre development and film distribution and remains managing director of Asia Pacific.
Jim Athanasopolous has been appointed IMAX China, CFO while vp of theatre operations and marketing Jessie Chou and vp of theatre development Karl Yuan remain on the IMAX China management team.
IMAX China has offices in Shanghai and Beijing. According to a press release issued by the company on Thursday (8), IMAX theatres in Greater China have grossed more than $40m from Hollywood and local-language DMR titles in the first eight months of 2011.
- In a separate announcement, RealD said it had signed an agreement to instal its 3D technology on 100 screens across the Shimao China circuit in China. Shimao expects to grow its circuit over the next five years to 60 sites and 500 screens.