Peter Levinsohn has beenpromoted to president of digital media and worldwide pay television at FoxFilmed Entertainment.

Levinsohn will lead effortsto set up robust content protection measures and assumes responsibility foridentifying distribution opportunities, pursuing partnerships with technologymanufacturers and maximising opportunities in emerging digital platforms.

He will work closely withthe company's strategic planning unit and top brass at the various FoxEntertainment Group business units and will report to Fox chairmen JimGianopulos and Tom Rothman.

Levinsohn will continue tooversee strategy and distribution for worldwide licensing of all feature filmand television programming to the pay television, pay-per-view andvideo-on-demand markets.

He will also oversee thecompany's investments in premium movie channels in Australia, Latin America andBrazil and will continue to report to Mark Kaner, president of 20th Century Foxtelevision distribution.

Levinsohn joined 20thCentury Fox in 1989 as manager of finance and administration in theinternational theatrical unit and most recently served as executive vicepresident of worldwide pay television.