Burbank, Calif.-based MasterImage USA has struck a 3D systems deal with the UK’s Empire Cinemas.
MasterImage will supply a minimum of 40 3D systems to Empire in coming months, marking MasterImage’s largest deal in Europe.
Empire Cinemas operates 144 screens at 16 locations across the UK, including the flagship Empire Leicester Square.
MasterImage recently installed 12 3D systems for Palace Cinemas in the Czech Republic and Hungary, and the company also has a 30-system commitment in Ireland. In total, MasterImage has 400+ systems installed or committeed in 22 countries.
“We chose MasterImage for its superior presentation quality and system reliability,” said Justin Ribbons, CEO of Empire Cinemas. “In addition, their exhibitor friendly business model makes for an easy expansion of this technology. We are pleased that our patrons will benefit from this alliance.”
Peter Koplik, COO of MasterImage, added: “Empire is an industry leader, and collaboration with the Empire team is an important vote of confidence for our company. We are thrilled that our global reach has helped create a strong 3D market.”