Metrodome's long standing relationship with High Fliers as their DVD rental partner in the UK has comes to an end with all rental activity to be handled in-house with immediate effect.
Metrodome have stated that the decision is part of their growth strategy. Rental activity was the last operation that was handled externally by third parties. It will now be handled by Metrodome's in-house sales and marketing teams.
CEO of Metrodome Peter Urie said 'This has been an amicable decision, and we would like to thank High Fliers for their contribution over the past years that they have serviced our rental operations.
'As Metrodome continues to grow, I believe that it is vital that we offer a complete in-house service for the titles under our care, which in turn allows us to maximise revenue to rights holders by avoiding third party costs.'