Michael Puopolo has been named vice-president, research, at Warner Bros International Television Distribution (WBITD).
In the newly created position, Puopolo will lead the company’s worldwide research efforts and will provide research counsel to Warner Bros International Branded Services (WBIBS), which launches linear and on-demand programming around the globe.
Based in Burbank, he will oversee WBITD’s media research staff in Burbank, Latin America and Europe. He reports to both Jim Brehm, WBITD’s senior vice-president, sales – Canada, Latin America and Asia, and WBIBS’ Greg Drebin, senior vice president–programming and marketing.
Puopolo has been at WBITD for 13 years and most recently served as director, international research and Latin American client services.