Jon Sneider has joined the data-driven content creator and distributor as Chief Marketing Officer and evp of client partnerships and Kate Shepherd has been hired as evp of content.

Both Shepherd and Sneider will report directly to Contend founder, CEO and Chief Content Officer Steven Amato.

“With the marketing and entertainment industries transforming before us, having world-class talent like Kate and Jon are real game-changers for Contend,” said Amato.

“Their strategic, creative, production and thought leadership within the television and marketing industries are unrivaled. Now having offices in Seattle, Chicago and Los Angeles, Contend is excited to continue to grow into the expanding opportunities that lay ahead.”

Sneider held advertising, digital and social media executive roles at start-up Redfin, Microsoft, LL Bean and Fidelity Investments, among others.

Shepherd developed and produced unscripted content for such companies as Shine, Endemol, BBC and Simon Fuller’s 19/XIX Entertainment.