Industry veteran Adam Keen has announced the launch of the Los Angeles- and New York-based full-service PR entertainment company Agenda Collective and its senior leadership team.
Agenda will partner with studios, filmmakers, showrunners, writers, producers, authors, sales companies and production entities on high-impact campaigns across film, television, corporate and awards season.
The firm works on festival premieres, theatrical releases, global streaming launches and awards campaigns with a focus on socially resonant storytelling.
Since soft-launching in late 2025, Agenda’s clients have included A24, Artists Equity, Amazon MGM Studios, CBS, Focus Features, Independent Film Company, Lionsgate, Mattel Studios, Neon, Roku, Searchlight Pictures, UltraBoom Media, Wavelength, STX Entertainment, and WME.
Agenda has contributed to recent campaigns on Backrooms, Hokum, Obsession, Company Retreat, Ready or Not 2: Here I Come, and John Candy: I Like Me.
Keen’s three decades of experience in senior roles encompasses Amazon MGM Studios, Warner Bros, MGM & United Artists and independent ventures including Overture Films, and film credits such as Crazy Rich Asians, Road House, Gravity, The Conjuring, and the DC, Harry Potter, Lego and James Bond franchises.
The senior leadership team comprises vice presidents Emily Teichner, Natalie Petozzi, and Kevin McAlpine.
Teichner’s background includes leading and supporting film, series and awards campaigns at Amazon MGM Studios and Strategy PR on titles such as Dune, Normal People and Promising Young Women.
Petozzi oversaw film, series and festival campaigns, such as Anora, Hamnet, 1917, and John Wick: Chapter 2 at Ginsberg/Libby and eOne. McAlpine has led film, series, and festival campaigns at Amazon MGM Studios, ID PR, Focus Features and Ginsberg/Libby including Mr. & Mrs. Smith, Lady Bird, Ready or Not and Yellowstone.
“We built Agenda Collective with intention,” Keen said. “After decades inside studios and global organisations, I wanted to create something collaborative, personal and driven by impact. Taking the time to build the right team across both coasts was essential to that vision.”
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