New advanced proprietary large screen format hits UK market.
Showcase Cinema has introduced its advanced proprietary large screen format XPlus to the UK market.
XPlus screens will feature the most technologically advanced digital projection, screen and audio technology, and will be launched across the UK estate as part of a £5m investment over the next 18 months.
The first installation is due to be completed on May 16 at Showcase Leeds. Once all installations are complete, Showcase will become the largest provider of Dolby Atmos in the UK.
Duncan Short, VP international operations of Showcase, commented: “Having rolled out XPlus in theatres across our international estate in the last year, the response has been phenomenal, and we are thrilled to be bringing this exciting new offering to our UK cinemas.”
The introduction of XPlus is part of Showcase’s wider plans to develop its UK offering, with the cinema chain set to expand its premium offering, Showcase Cinema de Lux, with the flagship Bluewater cinema’s redevelopment due to be completed this month.
Showcase and Showcase Cinema de Lux are owned and operated by National Amusements, Inc., who operate more than 940 screens in the US, UK, Brazil and Argentina.