Exhibitor begins switch from UCI and Storm to Odeon.
Cinema operator Odeon plans to re-brand in Ireland from UCI and Storm to Odeon.
Following the launch of €6m site Odeon Point Village in late March Odeon has invested €1m in converting the rest of its Irish cinema portfolio to the brand.
Odeon operates nine sites in Ireland.
True Brit Entertainment has UK and Ireland rights.
The report is written by Josh Cockroft, Delphine Lievens and Chi Thai, and supported by a Sir Lenny Henry Centre for Media Diversity Industry Fellowship grant.
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