The box office phenomenonthat is Harry Potter And The Goblet Of Fire has been felt within the giant-screen realm.
The fourth Potter film has broken every record for an IMAX Hollywoodtitle on simultaneous release. Debuting at 66 IMAX venues in North America, thefilm scored a three-day opening of $2.93m for a record-high per-screen averageof $44,000.
The debut also yielded thehighest opening-day gross - $1.06m
The company also reported$276,000 in box office from the nine IMAX cinemas in the UK, Mexico and Asiathat were part of the simultaneous release, a strong per-screen average ofapproximately $31,000. Launches are pending in 17 further IMAX centres for aworldwide release total of 92 screens.
In a statement, IMAX FilmedEntertainment chairman and president Greg Foster pointed to a strong showing inwhat he termed 'the tech-savvy demographic of 15-to-24-year old males' at theIMAX showings.
Warner Bros. will be hopingfor similar results on its IMAX-only re-release of The Polar Express: An IMAX 3D Experience scheduled for November 23 in North America.