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I think the Film Council are damned if they do, damned if they don't. Their £15m fund wouldn't even cover the PR/Marketing spend of a middling Hollywood release, but every company from Hawick to Haverfordwest expects a nibble at the trough. Sensibly, instead, UKFC try pick their 'winners' - their Andrea Arnolds and Terence Davies' - and have had a pretty good strike rate this past 12-18 months. But statistically (and obviously) most applicants are going to be rejected. There just isn't the money to go around. Therefore, most applicants will perceive the UKFC as boundahs - while those rare creatures who feel the warmth of their rays will see them in somewhat more heroic terms. Bottom line - that's how life is; get over it. If you love your project enough, you'll get it made.