Robert Rodriguez has launched Quick Draw Productions in association with Gigi Pritzker’s OddLot Entertainment and Michel Litvak’s Bold Films.

The venture will develop, produce and finance action-oriented commercial films that will be sold overseas through Bold and OddLot’s Affinity International will handle international sales.

“This new venture allows us to develop, greenlight and produce films from the idea stage through delivery,” Rodriguez said. “I look forward to developing and producing films under the banner as well as working with film-makers that I am inspired by.

“For me, it was important to find partners that shared the same vision and values and who could bring tools beyond financing to the table. We are fortunate to have Gigi Pritzker and Michel Litvak who are both savvy producers and investors with a true passion for the art and the process of filmmaking.”

Litvak said Rodriguez’ films “continually pushed the boundaries of modern film and the action genre in particular”, while Pritzker added that the partners would be “fully supportive of the creative projects that will materialise from this venture.”

Quick Draw will be based in Austin, Texas, and formally introduced at the AFM this week.