Hong Kong-based Celestial Tiger Entertainment (CTE) has appointed Rupi Sagoo as director of content sales and distribution for Japan and Korea.

Based out of CTE’s Hong Kong office, she will report to Wendy Reeds, CTE’s executive vice president, content sales and distribution.

Sagoo will be responsible for driving distribution of Lionsgate’s television content and library of feature films, which also includes Summit Entertainment’s portfolio and the Miramax Films library, to Korea and Japan. Jenny Suen will continue to oversee CTE’s content distribution in Greater China and Southeast Asia.

Prior to CTE, Sagoo served as vice president, sales practice management at HSBC and before that as director of programming & acquisitions for FX and Fox Crime at Fox International Channels (FIC).

“We are really glad to have Rupi join the team. With her wide-ranging industry experience, great instincts and proven past successes, she’s the ideal candidate to grow our ever-expanding content distribution business,” said Reeds.