Cinema advertiser Screenvision has extended its partnership with cable channel ReelzChannel.
ReelzChannel will continue to provide monthly content for Screenvision’s pre-show, The Limelight, which is shown on more than 14,000 movie screens across the US.
“Reelz is a terrific partner and we are very pleased to extend this relationship,” said Screenvision svp of strategic alliances John McCauley. “ReelZ is all about the movies, so this is a very organic partnership, one providing entertaining content that we know resonates with our moviegoers.”
“We’re very proud to continue this fruitful partnership with Screenvision and their quality theatres across the country,” said ReelzChannel svp of distribution John de Garmo. “Screenvision’s cinema network is a perfect environment for us to showcase our unique take on Hollywood, entertain moviegoers and build awareness and loyalty for the Reelz brand.”