Danish production outfit Zentropa's international sales arm Trust Film Sales is in Cannes with a new head, Annakarin Strom.

The 25-year-old Swede was previously with Trust's Nordic competitor Egmont-owned Nordisk Film International Sales for four years, and is taking the seat from Thomas Mai, who is moving to the US to set up a production office for Zentropa but will continue as sales executive.

Lissy Bellaiche, who headed up the Danish Film Institute's festival department for 19 years until last autumn, also starts working for Trust Film Sales at this years Cannes. In her new role, Bellaiche will ensure Trust's growing slate of Danish and foreign films are present at film festivals around the world.