Don Jon’s Addiction’s North American sales representatives CAA and WME have been spending Sunday hearing marketing pitches from around seven suitors as the asking price is understood to have reached $4-5m.

Acquisitions executives said a deal on Joseph Gordon-Levitt’s feature directorial debut [pictured] could materialise by Monday. Voltage Pictures financed the rom-com and has licensed UK rights to Warner Bros and French rights to Mars. The film’s representatives did not return emails to confirm the asking price.

Meanwhile StudioCanal is fielding offers on Michael Winterbottom’s The Look Of Love starring Steve Coogan. The Paul Raymond biopic has not been short of admirers since Saturday evening’s premiere and RADiUS-TWC is understood to be among those in pursuit.

StudioCanal financed the project, represents worldwide rights and will distribute in the UK. Film4 developed the story about the Britsh adult entertainment mogul.

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The Look Of Love

Several other titles are in the mix including David Lowery’s Sunday premiere Ain’t Them Bodies Saints with Casey Affleck and Rooney Mara, Ryan Coogler’s Fruitvale, Jerusha Hess’ comedy Austenland, and James Ponsoldt’s The Spectacular Now starring Miles Teller and Shailene Woodley and Jennifer Jason Leigh.

Sunday’s anticipated premieres include Lake Bell’s In A World… as well as David Gordon Green’s Prince Avalanche and Kyle Patrick Alvarez’ David Sedaris adaptation C.O.G.

Zal Batmanglij’s The East and Park Chan-wook’s Stoker also premiere, although both are off the table. Fox Searchlight holds worldwide rights.

Earlier in the day Sundance Selects confirmed it had acquired North American rights from Submarine to US Documentary Comeptition entry Dirty Wars (see separate story here).