Hatfield will collect the honour on April 1 in Las Vegas. He joined Regal Entertainment in 1997 after serving seven years as vice-president of exhibitor relations at Sony Pictures Releasing. Prior to Sony he served in the same role as MGM during a 23-year association with that studio.
'His tireless work ethic and boundless enthusiasm makes him a true professional in the world of film marketing and he is respected and admired by all who know him,' ShoWest co-managing director Mitch Neuhauser said.
ShoWest will run from March 30-April 2.