CA Media and Endemol aim to make Endemol India the leading content production company in the territory
CA Media, the Asian investment arm of The Chernin Group, and Endemol announced today (April 26) the formation of a strategic alliance in which CA Media has acquired a 49% stake in Endemol India.
CA Media and Endemol’s strategy is to build Endemol India into the leading and most valuable content production company in India across television, film and digital content.
Deepak Dhar, who has been managing director of Endemol India since 2007, will continue to lead the company and is promoted to CEO.
Founded in 2006 and based out of Mumbai, Endemol India has grown to be one of India’s largest producers of entertainment television with shows including Bigg Boss (India’s version of Big Brother) and Fear Factor for Colors.
Endemol India’s key strategic priorities include establishing a strong presence in the Indian film sector as well as expansion in scripted and regional television, areas in which Endemol India is already active.
CA Media’s backing provides Endemol India with extensive operational experience from its principals and the required financial resources for executing the ambitious growth strategy.
At the same time Endemol India will continue to produce and exploit Endemol’s global portfolio of formats and IP. International distribution of all content developed by the operation will be handled by Endemol.
The Chernin Group chairman and CEO Peter Chernin commented: “India is a critical investment market for CA Media and we’re pleased to partner with Endemol to work together to further leverage the growth in the Indian media and entertainment space. We believe that Endemol India is poised to capitalize on the expected explosive growth across all platforms in this industry.”
Just Spee, CEO of Endemol Group commented: “India represents a significant opportunity for Endemol and our collaboration with CA Media strongly positions us to become the region’s largest content producer. With his far-reaching experience and expertise in the market, Deepak is the ideal candidate to lead this project and we are excited to be working with CA Media and The Chernin Group.”