Tiffany Bair has joinedSamuel Goldwyn Films and Roadside Attractions as director of publicity.
In the new position, Bairwill develop stories and oversee publicity efforts on the West Coast, workingalongside vice president of publicity and marketing RJ Millard.
Bair began her career atFirst Look Pictures as a theatrical and home entertainment publicist working onnational and regional campaigns.
She moved to Bumble Ward& Associates in 2003, representing Sofia Coppola and Tim Burton as well ascorporate and film clients such as the USC School of Cinema-Television andFremantleMedia.
Bair joins marketing managerShani Ankori and regional publicity manager Nicolette Aizenberg as part of thepublicity and marketing team for the two companies.
Roadside Attractions &Samuel Goldwyn Films recently released Morgan Spurlock's hit documentary SuperSize Me, and will open Eytan Fox'spolitical thriller Walk On Waterin 2005.