The merger between
The new entity "will help give fresh momentum to theFrench television and film market. Thanks to greater investment in high-qualityexclusive TV and film programs, consumers will benefit from a more extensive,diversified and attractive offering," Vivendi said.
Indeed, coupling up shouldstrengthen both sides, decrease cut-throat competition for film titles andfootball rights and also give the new group a stronger position on theinternational scene.
The full transaction is expected to be completed laterthis year.