Much of the growth is due to websites provided by broadcasters and television channels offering free catch-up TV, giving viewers access to certain programmes, notably episodes of series, for a period of several days after their transmission. As a result, the great majority of VoD services (74%) are being delivered via the internet, rather than IPTV or cable.
As in 2006, France - with 32 services - remains the country with the highest level of VoD provision; it is followed by the Netherlands (with 30 services) and Germany (with 26 services). Together, these three countries account for almost a third of Europe's VoD services. Sweden and the United Kingdom rank joint fourth with 16 services each.
The EAO survey also covers the latest developments in strategy among various VoD providers (including cable and IPTV network operators, television channels, programme makers and equipment manufacturers).