The European Film Market plans a number of logistical changes to make life easier for its delegates and in doing so has brought sales agent Wild Bunch back into the market - almost.
The first innovation is the introduction of a transferrable visitor pass that will cost $106 (Euros 80).
In an exclusive interview with Screendaily, EFM market director Beki Probst explained how the pass will work.
'If you are a standholder, you can buy this pass in advance or when you get to Berlin. It is transferrable and valid for the whole duration of the market, so if you suddenly have a producer or filmmaker arriving out of the blue and would like them to come to your stand, this will now be possible with the visitor pass.' Probst said.
In addition, Probst is considering the idea of creating a quiet lounge area for meetings on the second floor of the Martin Gropius Bau away from the hustle and bustle of the atrium's ground floor.
The 180 metre squared space was previously occupied by Capitol Films and PorchLight Entertainment, which now has an alternative stand space in the market building.
Another move will be to raise the visibilty of the Gropius Mirror restaurant to highlight that it is for everyone with festival accreditation and not just market participants.
As a result it will be re-located next to the Berlin House of Representatives, which will house the Berlinale Co-Production Market from February 8-10.
The space freed up by the restaurant move has meant that French sales agent Wild Bunch, who have operated from temporary offices on derelict land halfway between the market and Potsdamer Platz for the past two years, are moving closer to the market for 2009.
As Probst explained, 'I said to Vincent [Maraval] in Venice 'Why don't you come back, I have a place for you! He found that very attractive because he is not inside the Martin Gropius Bau and can keep his original character with his container.'
As in 2008, Wild Bunch will be sharing the office space with fellow sales agents Elle Driver and Co-production Office.
Meanwhile, Probst revealed that over 650 films have been registered so far for screenings at the EFM and she expects the total number of titles to reach around 700 for this year. (ends)