Weeks after his departure as president of the Warner Bros Television Group, the executive has been named president of Legendary Television and Digital Media.
Rosenblum will cultivate linear and non-linear “on-demand” global programming with an eye on the digital distribution space.
“There has never been a better time to be producing and distributing television content,” said Rosenblum.
“The Legendary consumer belongs to a connected, vibrant demographic and the opportunity to develop content and strategies to reach this burgeoning audience is invigorating and exciting to me.”
“Bruce has an outstanding track record in the business, and he will be instantly additive to the team in our efforts to continue to make world-class content for consumers, however and wherever they access that content,” said Legendary Entertainment founder and CEO Thomas Tull.