Indian sales and distribution company Weg India is becoming an aggressive buyer of US product snapping up Indian rights to five pictures during this market so far.
Among the pictures acquired by Weg are three from Franchise Pictures - The In-Laws, starring Michael Douglas, The Whole Ten Yards with Bruce Willis and Alex And Emma starring Kate Hudson. The company has also bought Harold And Kumar Go To White Castle from Senator International and Wrong Turn from Summit Entertainment.
These acquisitions follow the five pictures that Weg bought from Lakeshore International at the AFM including Bulletproof Monk, Human Stain, Wicker Park, Just A Kiss and Underworld.
'The box office of US films in India is growing rapidly,' said international sales and acquisitions chief Avinaash Jumani. 'But we have to careful what we buy because not everything works.'
Weg is also launching epic period drama Pinjar at Cannes. Based on the best-selling novel by Amrita Pritam and produced by Lucky Star's Entertainment, the film is set during the run-up to the India-Pakistan partition. At $4m it is also one of the most expensive productions to emerge in India this year.
Weg has also reported brisk business on romantic thriller Jism - The Dark Side Of Desire (Jism means 'body' in Hindi) which has sold to New Star for Greece, Front Row for the Lebanon and MD Media for Indonesia.