Howard Bragman's Fifteen Minutes Public Relations has expanded its reach into New York and will be headed up by former vice president of Ogilvy Public Relations' consumer marketing practice Corey R Martin.

Broadway, fashion and event publicity specialist Pete Sanders joins Martin and the pair will develop a broad account base that encompasses entertainment, consumer products, food and nutrition, fashion, lifestyle, charities, personalities, special events and corporate communications.

Bragman said he saw an opportunity for exporting Fifteen Minutes' core business over to the East Coast, citing 'a dearth of boutique agencies offering big agency thinking and results in an accessible way.'

Clients include the Oscar wining producer of Crash Cathy Schulman, Isaiah Washington, Mischa Barton, Martina Navratilova, Ricki Lake, Ford Motor Company, the Broadway musical Xanadu and the upcoming Broadway play Thurgood.