VOD service Eurocinema's head of North American operations Larry Namer will give the keynote speech along with News Corp Europe chairman I Martin Pompadur at China's first International Media And Technology Conference, which runs from October 22-25.

The symposium is co-sponsored by the China Radio And Television Association (CRTA) and the State Association Of Radio, Film And Television and will take place in Hangzhou.

'The selection of these two individuals was based on their broad experience across all avenues of media and their roles as both big executives in big corporations as well as entrepreneurs,' CRTA assistant secretary Zhifang Xia said.