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International distributors, exhibitors call for cheaper digital options

After an upbeat presentation by Paramount Pictures International Andrew Cripps on the opening day of ShoWest, the tone darkened somewhat as attendees heard a somber warning about the cost of digital conversion.Speaking on a panel entitled Digital Cinema - The Way Forward, Warner Bros International Cinemas Millard Ochs called for greater competition among the creators of digital equipment to drive down prices.'I hope that we, as a cooperative group of distributors ...

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