Upcoming comedy drama, directed by Philippe Le Guay [pictured], sells to Canada and Benelux, with further deals expected in the coming days.

French director Philippe Le Guay’s upcoming comedy drama Florida, starring Jean Rochefort as an elderly man with memory problems who jets off to the US to see his youngest daughter, is proving a hit with buyers.

Launched by Gaumont just prior to Cannes, the film has sold to Canada (Metropole Films Distribution) and Benelux (Victory) and Italy (Acadamy Two), and deals in Switzerland and Germany are expected to be sealed in the coming days.

“It’s a tender drama comedy about family relationships and old age… Rochefort’s character Claude is starting to lose his memory, but sometimes he also pretends he’s forgotten something because it suits him,” said Gaumont’s deputy sales chief Yohann Comte.

Sandrine Kiberlain, who won the César for best actress this year for her performance in 9-Month Stretch, plays Claude’s older daughter, a single mother with a tough life at home and work.

She previously co-starred in Le Guay’s The Women on 6th Floor which sold to more than 20 territories.

“Le Guay’s last two films have both proved popular with foreign buyers,” commented Comte.