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Orange launches Film Pulse web tool

Tool collates opinion from across the Internet and summarises the ‘love’ for a film out of 100.

Orange have today launched the Orange Film Pulse, a new tool that summarises the opinion of a film from across the Internet and then awards it a score out of 100 to indicate the amount of ‘love’ towards it.

Launched as part of their sponsorship of the BAFTAs and in time for the awards season, the Film Pulse scans social media networks, including Facebook and Twitter, and reviews from leading film websites and blogs. It then uses a dedicated algorithm to analyse the coverage to summarise its score. Currently, awards front runner The Artist leads the way with a love score of 94, with New Year’s Eve bottom of the pile with just 34.

Users can also search for the films available for both the Orange Wednesdays and their Film To Go rental offers, with Orange customers able to click on the film title and request a code to watch that film. By doing so, they’ll enter a competition to win exclusive BAFTA related prizes such as VIP ticket packages to the BAFTA awards and advance screenings of John Carter.

Spencer McHugh, Brand Director at Orange UK commented: “With Orange Film Pulse, we’re offering a simple and easy way to see what the overall opinion from the web is, and encouraging film lovers to get involved and share their love for film, all of which contributes to that film’s overall score.”

Orange Film Pulse is available at www.orange.co.uk/bafta

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