Krista Parkinson has joined Los Angeles-based Content Partners as senior vice president and will leverage her business relationships in Hollywood to further Content's plan of purchasing clients' backend profit participation in film, television and music.

Parkinson will remain a consultant with Tony Hawk's 900 Films; she previously served as president of graduate services company First Step Media. Prior to that she worked in William Morris Agency's television department.

'I first met Krista at the William Morris Agency and was greatly impressed by her knowledge, skills, and leadership,' Content Partners' Steve Kram said.

'Since leaving the William Morris Agency, we have stayed in touch and she has continued to grow and flourish. We are thrilled to have someone with such integrity and enthusiasm join our growing company'.