Jyoti Deshpande (pictured), Coo & Commercial Director, Eros International

Favourite film

Love Aaj Kal (pictured, right), a fabulous love story told by Imtiaz Ali in his inimitable style. This is film is special as I feel no one could have told the story better than Imtiaz. And no one could have played the parts better than Saif Ali Khan, Deepika Padukone and Giselli Monteiro. This was our first film with Illuminati Films Love Aaj Kal was a huge box office success in India and internationally.

Biggest news story

It has to be the multiplex stand-off. It all started with our film Aa Dekhen Zara getting caught in the crossfire between the multiplexes and the producers/distributors. The film got boycotted by all national multiplex chains and had to play only on single screens so in a strange way it was the film that actually fuelled the stand-off without which it would have been a theoretical concept.

Changes in store for 2010

The beginning of ‘consolidation’. It will bring discipline, transparency and structure. [Indian] studios will be choosy, talent will be choosy and so will the audiences. In boom time you saw more short term opportunistic deals. Now we will see stickier stronger alliances. As they say, when the going gets tough, the tough get going.