Reflecting e-m-s new media's role in determining the destiny of the troubled German media company Advanced Medien, the DVD specialist has decided to increase its stake in the producer-distributor to more than 25% thereby giving it a so-called blocking minority holding.

Last December, e-m-s had come onboard the Munich-based company with the acquisition of a 24.7% interest and the option to increase this holding by another 13%. The adhoc announcement by e-m-s did not indicate whether this option had been fully or only partially exercised.

News of this latest development saw Advanced Medien's share price rise by 28.68% at close of trading on Wednesday, to Euros1.75.