Hong Kong's Emperor MotionPictures (EMP) is making its debut at the AFM as a fully-fledged sales outfit,handling world sales on a busy slate of product headed by Jackie Chan actionadventure The Myth.
Since rebranding last year,the production and distribution outfit has worked with Sydney-based sales agentArclight Films on select titles, typically handling Asian rights while Arclightsold the rest of the world. However, the company is selling all territories onits upcoming slate.
"We're testing the waters atthe AFM," said EMP CEO Albert Lee. "We've come to the stage where the volume ofour product is increasing and felt it's time to try our hand at internationalsales."
Budgeted at around $20m, TheMyth - which reteams Chan with Hong Kong action director Stanley Tong - hasbeen shooting since July in India and China. Described as an Indiana Jones-styleaction adventure, the film is produced by JCE Movies - a joint venture betweenChan and EMP owner Albert Yeung - and also stars Tony Leung Ka-fai, Koreanactress Kim Hee-sun and Bollywood star Mallika Sherawat.
Also on EMP's slate isaction comedy House Of Fury about a father and former kung-fu master whosecretly heads a unit of retired spies. The JCE production is the second filmdirected by actor Stephen Fung following box office hit Enter The Phoenixand features Yuen Woo-ping (The Matrix, Crouching Tiger, Hidden Dragon) asaction director. Fung also stars along with Anthony Wong, Gillian Chung andDaniel Wu.
EMP's slate also includesits two most recent productions - underworld parody 6AM, directed byAdrian Kwan and starring pop duo Boy'z, and comedy Bug Me Not, directedby hot upcoming director Lo Chi-leung (Koma, Inner Senses).
Lee will also be mopping upAsian territories on three JCE titles - Chan's recent box office smash NewPolice Story, which EMP recently sold to Universal Pictures for Japan andKorea; Fung's Enter The Phoenix and Kenneth Bi's Rice Rhapsody,which recently premiered at Pusan.
Although sales will not belaunched at AFM, EMP has also started production on US$8-$10m action adventure AJourney West, directed by Jeff Lau with Corey Yuen (The Transporter,Twins Effect II) as action director. Nicholas Tse, Charlene Choi and ChenBo-lin head the cast of the film which is shooting until mid-December in China.