Aldo Lemme has been namedsenior marketing director at Columbia TriStar Films Italia, the Italian officeof Columbia TriStar Film Distributors International (CTFDI).

Reporting jointly toCTFDI's executive vice president of marketing Nigel Clark and FabrizioFerrucci, general manager of the Italian office, Lemme will be responsible forthe strategic positioning of the studio's film releases in Italy.

He will start workimmediately on Black Hawk Down, PanicRoom and Spiderman. Lemme was previously in advertising holding variouspositions at Saatchi & Saatchi, Young & Rubicam and J. Walter Thompson.He most recently was client director and head of Saatchi & Saatchi Systemat S&S, overseeing direct client teams for brands such as Renault, Enel andthe Shenker Institute.