The industry group battles copyright theft.
AAM joins the Trust as it starts on the second phase of a new communications campaign, launched in July 2007. Its 2008 anti-copyright theft message will move from physical copies to illegal downloading, which kicked-off with a new television advert aired starting July 7.
Liz Bales, Director-General of the Industry Trust, said: 'Digital copyright theft is the industry's fastest growing threat as traditional barriers to it, such as download speed and lack of consumer knowledge, erode. We're delighted that Arts Alliance Media is joining the Trust to help the industry tackle this fast growing problem.'