Universal Pictures has set a March 2008 start date on its adaptation of the TV series Land Of The Lost.

As previously announced Will Ferrell will star in the family adventure as a disgraced paleontologist stranded in a prehistoric world after embarking on an expedition with his assistant and a guide.

Brad Silberling will direct from an adapted screenplay by Chris Henchy and Dennis McNicholas. The original series creators Sid and Marty Krofft are producing with Jimmy Miller.

Julie Wixson-Darmody and Daniel Lupi are serving as executive producers.

Universal's president of production Donna Langley spearheaded efforts to obtain the feature rights.

Peter Cramer and Eric Baiers will oversee production for the studio.

The Kroffts also produced and created such notable US television shows as H R Pufnstuf, Bugaloos, Lidsville, The Brady Bunch Variety Hour series and Barbara Mandrell and the Mandrell Sisters, among others.