Buena Vista International Television, Walt Disney's film and TV sales division, has picked up its first TV product from Miramax Television.
BVITV will handle Project Runway, a reality show offering a 'behind the catwalk' look at the fashion industry, and the associated format rights. The US show features supermodel Heidi Klum and will air on the Bravo channel from November this year.
The deal was announced by Rick Sands, Miramax Films COO, and Tom Toumazis, senior vice president and managing director Europe Middle East and Africa at BVITV.
The company already handles sales of Miramax' feature films to television in territories including Spain, Italy, Scandinavia and Germany