Joining Stefaniuk in the ensemble cast are veteran actor Malcolm McDowell, Jessica Pare and comic Dave Foley along with a host of top-line musical performers: Iggy Pop, Moby, Alice Cooper and Canadian New Wave pioneer Carol Pope. Martinelli confirmed for Screen International that some of the musicians will perform in the film while others will have tracks in the film. She could not confirm specifics.
Described as a Faustian tale of a rock'n'roll band who will do anything to achieve fame, the film is produced by Robin Crumley, Jeff Rogers and Victoria Hirst. Capri founder Gabriella Martinelli is executive producing alongside Brad Peyton, Terry Markus, Tim Brown and former ThinkFilm president Jeff Sackman.
Backers include Telefilm Canada, the Ontario Media Development Corporation and Super Channel. Equinoxe Films will distribute in Canada while international sales are being handled by Insight Film Releasing.