Shanghai-based Megajoy Group, formerly known as Megadia Entertainment, has expanded its scope to film production and set up a production wing in Beijing.

The first feature film in 2007 slate is suspense drama Shuang Shi Ji, which began shooting last week in Chongqing city of west China.

Starring Hong Kong actor Francis Ng, Yu Nan (Tuya's Marriage) and Jiang Yiyan (One Summer With You), Shuang Shi Ji is directed by commercials director Zhao Tianyu and produced by director Zhang Yibai (The Longest Night in Shanghai). The $1.29m budgeted film is currently fully financed by Megajoy.

The story of Shuang Shi Ji (literally means Journey of Double Eating) is in a way a twisted version of Eat Drink, Men Women, about a gourmand and food critic (Francis Ng) roving about between two women, one passionate and sexy and the other pure and innocent who one day finds himself chronically poisoned.

The script is written by Zhao Tianyu and Wang Yao (Getting Home, Baber In Love).
Set up by print media tycoon Lu Wensheng, founder of 21st Business Herald and Global Entrepreneur, Megadia Entertainment's previous film investment is Zhang Yibai-directed The Longest Night in Shanghai, with Tokyo-based Movie-eye Entertainment.

The group changed the name to Megajoy Group in late 2006 and set up a production wing Megajoy Pictures in Beijing. Besides Shuang Shi Ji, Megajoy plans to produce two other film projects and 10 lower-budgeted HD films.

The first HD film Three Secret Rooms, is a $250,000 thriller, to be jointly directed by Du Peng, Jia Hao and Wang Jingjing. The film will be released next month through broadband websites and digital cinemas.

Megajoy will also handle Chinese release for The Longest Night in Shanghai, which is scheduled in May.