Cinema City now has 98 screens, about half of the market.

International exhibitor Cinema City today opens its 10th multiplex in Romania.

The new site is the first in Braila, Romania’s 10th largest city, with roughly 200,000 residents.

The Braila cinema has 10 screens, 2,135 seats and five digital projectors.

“We are progressing in building up a countrywide cinema chain in Romania,” said Deputy CFO Nisan Cohen. “We have binding agreements for over 20 cinemas in Bucharest and most of the secondary cities in the country ”

The new site increases Cinema City’s Romanian footprint to 98 screens — roughly half the Romanian market. The company’s Romanian operations generated €18.2m last year (up 135.8% over 2009) and sold 3.1m tickets (up 101.4%). Exhibitors in Romania sold 6.8m tickets last year, Cohen said, a 23% year-on-year increase.

“We are happy to see that Romanian people like to watch movies in modern multiplexes and we are ready to offer them best cinema going standards across the country,” he said.

Cinema City has multiplexes in nine Romanian cities and plans to open up to four more this year. The company has more than 20 lease agreements for cinemas in shopping centers scheduled to open by 2013. The company operates 91 multiplexes across Bulgaria, the Czech Republic, Hungary, Poland, Romania, Slovakia and Israel.