Agreement with dcinex will allow Cinema Next to extend its range of activities.
Cinema Next and dcinex have entered an agreement which will see Cinema Next become dcinex UK.
dcinex will now own 51% of Cinema Next and the deal will see Cinema Next become the Exhibitor Services arm of dcinex in the UK, as well as becoming the flagship of the new consulting business of dcinex in Europe from Jan 2013.
Keith Pullinger [pictured], currently director of Cinema Next, will become country general manager and director of dcinex UK, while John Sullivan, current Cinema Next director, will become head of consulting activities and director of dcinex UK. Sullivan’s role will be to grow the current consulting business of Cinema Next outside the UK.
David Pope will continue to serve dcinex as head of VPF UK/IE.
“Joining dcinex will give us the unique opportunity to support our clients from initial advice through to execution and beyond” commented Pullinger. “Thanks to Keith and the field operations team we are setting in place in the UK, we will be able to better serve our existing UK clients and extend our footprint in the country”.