Mexican director Alfonso Cuaron is setting up a New York office to complement the existing LA and Mexican branches of his Good Machine-backed production company, newly dubbed El Delirio. Frida Torresblanco, line producer for Spanish heavyweight Lolafilms, has been hired to help set up the new operation alongside Cuaron.
El Delirio is the new name for the New York and LA offices of Mexico-based Anhelo Producciones, the company founded in May 2000 by Cuaron and Mexican entrepreneur Jorge Vergara. This summer Cuaron wooed former Canal Plus executive Arnaud Duteil to head the LA branch.
"This company has two arms: one in Latin America and Spain for producing Spanish-language films, and the other in LA to produce international films not in Spanish," Cuaron explained in September, prior to announcing the New York branch. Anhelo is best known for backing the Cuaron-directed And Your Mama Too (Y Tu Mama Tambien) and Guillermo del Toro's The Devil's Backbone (El Espinazo Del Diablo).
Good Machine, which distributed Mama internationally (outside North America, Spain and Latin America) and Backbone in Latin America, will handle international distribution on El Delirio titles.
Torresblanco, a native of Mexico, has worked for Lolafilms CEO Andres Vicente Gomez for two years. "I hope to combine my knowledge of Europe - acquired while working for one of Europe's top producers - with the Latin American and US markets in order to seek projects, financing and talent out of of that triangle," Torresblanco said, adding that co-productions between Lola and El Delirio are a possibility for the future.