DDA Public Relations is expanding its Los Angeles offices by launching a domestic publicity division to be led by Dana Archer, recently arrived from Weber Shandwick.

Archer is named as vice-president of corporate publicity and will pursue film, television, home entertainment and corporate clients and serve as a conduit for DDA's existing clients to expand their reach into North America.

She reports to the DDA board and previously managed Weber Shandwick's corporate entertainment practice, where she oversaw accounts such as Warner Brothers, Overture Films, Paramount Home Entertainment and Exodus Film Group's animated feature film Igor.

Prior to Weber Shandwick, Archer worked for Shepley Winings PR and B/W/R.