As reported by in May, Denmark's leading theatrical distributor, SF Film has launched a new local distribution arm - The Good Company, in order to strengthen its ties with Danish film producers.

Susanne Teilmann, former head of programming at Danish broadcaster TV3, has been appointed as film executive, to oversee the start-up and run the company which will launch on September 1.

According to Teilmann, Danish film production companies have rarely been involved in the release and distribution of their films. "That's what we are going to change - by introducing a new way of working in the Danish film industry," she says.

The Good Company will be established as an independent subsidiary of SF Film A/S and plans to launch five to six films a year.

The first film projects to be launched will be the thriller Midsommer (Cosmo Film), and the drama comedies Lejekontrakten (Steen Herdel Film) and Livet Skal Leves (Crone Film), which are all to be premiered in 2003.

With a market share of 40%, SF Film is the largest film distributor in the Danish market. It is part of the Scandinavian media conglomerate The Bonnier Media Group.