The Twilight Saga: Breaking Dawn - Part 1 sold an estimated 3.2 m DVD and Blu-ray units during its first weekend of release in the US.
The Twilight Saga: Breaking Dawn - Part 1 sold an estimated 3.2 m DVD and Blu-ray units during its first weekend of release in the US, according to franchise producer/distributor Summit Entertainment, beating sales of the series’ previous installment by 18%.
The title became available in the US just after midnight on Saturday (Feb 11) and Summit - which was recently acquired by Lionsgate - said that the initial sales demonstrated the “vibrancy” of the franchise.
Breaking Dawn - Part 1 also notched approximately 50,000 electronic sell through transactions (47% up on previous entry Eclipse), according to Summit, and approximately 80,000 VOD buys (142% up on Eclipse).
Lionsgate Motion Picture Group co-chairmen Rob Friedman and Patrick Wachsberger said: “The incredible fan support for the characters and story that author Stephenie Meyer has created never ceases to impress. We thank all of the fans for continuing their journey with us beyond the big screen and look forward to bringing you The Twilight Saga: Breaking Dawn - Part 2 later this year.”