Peppa Pig distributor Entertainment One has pulled the plug on a potential sale and is instead focusing on acquisitions.

The company had been considering various proposals to buy all or some parts of the group, but has rejected them as not reflecting its true value.

But its board, advised by Credit Suisse and JP Morgan, is evaluating “a number of acquisition opportunities” and will provide updates on any progress.

The strategy change follows what eOne called a “successful quarter” and it expects to report full year results in line with market consensus. 

It said its film and TV divisions had performed strongly and had seen 100% year on year growth in digital revenues, offsetting the impact of a decline in physical distribution.

eOne said it had seen 39% growth in television revenues in the year to date, driven by increased investment in content and continued success in its Family division, of which Peppa Pig is a key part.  

The kids brand has performed strongly in the US, and it is now the number one pre-school broadcast show in Australia and Spain.

In the UK, Peppa Pig held its position as the number one pre-school toy license for the second year running while licensing and merchandising sales were robust during the holiday season in the face of difficult market conditions.

This story was originally published in Broadcast.