Gravitas Ventures, a distributor of independent films and documentaries to the North American VOD marketplace, has signed a licensing deal with Shaw Communications that will bring the cable operator 30 hours of film content a month.

Shaw, which becomes the 100th operator offering Gravitas programming, will carry the Gravitas New Release Movies on Demand, Gravitas Horror on Demand, and Documentaries on Demand VOD packages.

Said Gravitas president Michael Murphy: “Since 2006, with our hyper-focus on VOD, we have distributed more than 1,500 titles. This experience guides our acquisition strategies and allows us to program a popular mix of features and documentaries for a diverse audience of film enthusiasts. Working with Gravitas, a filmmaker can access 100 cable, satellite, telco and online operators with a combined reach of more than 100mVOD homes in North America.”