Emily M Olsen, the founder of StellarQuest Public Relations andConsulting, has been named director of corporate communications for Samy BoyEntertainment and its affiliated companies.

Olsen, with the support of fellow new hire Shannon Loughead, willoversee branding and marketing for Samy Boy Entertainment, Element Films,Shelter Supper Club, The Gate, Sam Nazarian's personal PR and to some extent,3Wall Investments, the Viceroy Hotel in Santa Monica and Palm Springs alongwith The Avalon and Maison 140 in Beverly Hills.

"Samy Boy Entertainment has grown and diversified according to ouroriginal goals," Samy Boys president Sam Nazarian said in a statement. "Thismeant that strategically it was time to create an in-house communicationsdepartment to oversee the consistency of our branding.

"I worked with Emily at this past Sundance Film Festival and feltthat her knowledge of the club, film and finance industries along with herextensive industry contacts would be an asset to Samy Boy. We are pleased tohave her on board and look forward to her continual growth with the company."

Prior to joining Samy Boy Entertainment, Olsen founded and oversawall aspects of StellarQuest PR & Consulting, a boutique agencyheadquartered in Venice, California.

Element Films,which Samy Boy Entertainment set up as co-venture with HSI Entertainment, iscurrently in pre-production on the drama Down In The Valley, starring Edward Norton and Evan RachelWood, and the comedy Waiting..., which stars Ryan Reynolds.