Eros International has signed an exclusive deal for a package of its films to be broadcast on India's Sony Entertainment Television.

The slate includes recent releases such as Salaam-E-Ishq and Lage Raho Munna Bhai as well as forthcoming projects including Namastey London.

Sony will get global satellite broadcating rights for five years.

'We have a strong relationship with all the leading Indian television networks and are delighted that Eros' content will now be showcased on Sony Entertainment Television,' said Sunil Lulla, director and president India of Eros International. 'It is one of the leading channels in India with a global footprint. We also regularly partner with Sony to market and promote our films through its extensive television network.'

Kunal Das Gupta, Global CEO of Sony Entertainment Television added: 'Eros is a major player within the Indian film sector and Bollywood films are a critical part of our programming mix. We are delighted to have secured this deal with Eros with whom we have enjoyed a great working relationship for several years.'

Sony Pictures Entertainment launched Sony Entertainment Television in India, Pakistan, Sri Lanka, Bangladesh and the Middle East, now reaching 40m households.

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