The Film Agency For Wales is backing Cardiff-born writer Phil Charles' feature comedy Mr Manchester, now in development.
Lee Ruette and Britt Harrison's Snowball Pictures will produce.
The Manchester-set comedy is about a macho cash-strapped builder who enters a gay beauty competition.
Charles has been working as a TV writer and previously made the short Punch.
'Britt & Lee's feedback and direction has been invaluable, and being Cardiff born and bred I'm thrilled to be developing my first feature with support from the Film Agency for Wales,' he said.
Keith Potter, head of talent for the Film Agency for Wales, added: 'As an agency, our role is to support and nurture Welsh filmmaking talent. Working with Britt and Lee at Snowball Pictures, Phil has developed a script that shows all the makings of a popular, mainstream comedy.